GOAT-TEX
Guerrilla / OOH
Nikolai Suvanto
- AD/CW
Outdoor culture is built on 'leave no trace' yet most outdoor gear does. Wool has always been biodegradable, water-resistant, and microplastic-free, it just never had a good enough name.
To prove that "Forever Chemicals" aren't a feature, but a bug... Woolrich built a message designed to disappear.
